Dhoom — Driven by Innovation, Built on Value
Redefining everyday cleaning since 2016. At Dhoom, we believe that even in a saturated market, there is always room for freshness, uniqueness and innovation.
Three principles behind every Dhoom product
Established in 2016, Dhoom was born from a vision to bring something different to the detergent powder category — to move beyond the ordinary and create products that deliver meaningful value to customers and everyone who helps bring them to market.
Innovation
We challenge conventional thinking and build products that reflect the evolving needs of households.
Customer centricity
Not simply a business principle — it lies at the heart of how we think, develop and operate.
Value creation
Maximum value for the end customer and for every partner across the supply chain.
From a fresh idea to a growing household brand
A different approach to detergents
When we started Dhoom in 2016, our aim was clear: to bring freshness and uniqueness to an already saturated detergent powder market.
We believed customers deserved more than just another product on the shelf. They deserved thoughtfully developed products that offered value, addressed their needs and created a meaningful difference in their everyday lives.
Customer centricity at the core
We create our products with a focus on delivering maximum value to all stakeholders across the supply chain. A successful product should create value not only for the end customer, but also for the people and partners involved in bringing it to market.
This philosophy keeps us focused on what matters: understanding customer needs, encouraging innovation and continually looking for ways to deliver better value.
Innovation that serves a purpose
Innovation matters most when it makes a meaningful contribution to the customer. Every Dhoom product is developed with innovation and customer value in mind.
For us, innovation is not change for its own sake. It is about creating a better proposition for the customer and stronger value throughout the supply chain.
A growing household-cleaning business
Today, as a growing business, we continue to build on these principles across our household-cleaning product range.
Value created at every step of the journey
We believe a successful product should create value for everyone who helps bring it to your home.
Late Shri Jugal Kishore Bajaj
Founding leader · FMCG industry
Dhoom was founded under the leadership of Late Shri Jugal Kishore Bajaj, a leader in the FMCG industry. His leadership was instrumental in the founding of Dhoom, and his association with the FMCG industry forms an important part of our brand's history.
Dhoom carries forward his commitment to innovation, customer centricity and value creation.
Practical cleaning solutions for modern households
Across our product range, we remain guided by the same principles that inspired our beginning: innovation, customer centricity and value.
Our legacy and our future
As we continue to grow, we remain committed to the founding vision of bringing freshness and uniqueness to our category while keeping customer value at the centre of our decisions.
Keep innovating
We will continue to focus on innovation and challenge conventional thinking.
Listen to the market
Every customer interaction is a chance to understand needs better and improve.
Earn trust through value
Building a brand that earns trust through the value it delivers.